Responsible Tourism

Transforming Tourism into Positive Impact

How about diving into the real impact of Gondwana Brasil? The publication of our annual Impact Report is a commitment we now make to clients, partners, collaborators, and to Brazil. This marks the beginning of a new phase, where one of our main goals is to go beyond responsible tourism practices. We want to prove, through numbers and results, that it is possible to transform Brazil and create a new way of traveling.

Our approach to travel values territories, people, culture, and nature, always with authenticity and identity. This is the kind of tourism that bridges worlds, transforms lives, and leaves a positive footprint wherever it goes.

In 2024, we successfully organized data and presented, for the first time, concrete numbers about Gondwana Brasil’s impact. It is important to note that these numbers refer to the year 2023, and the 2024 Impact Report will be released no later than early April next year.

Now, with a consolidated path and experience, we are able to provide greater agility and precision in this process.

Content Summary
Executive Summary – Gondwana Brasil Impact Report 2023

In 2023, Gondwana Brasil underwent significant transformations. We focused on team restructuring, resuming the authentic experiences that define us, and strengthening the post-pandemic market. This Impact Report reaffirms our commitment to Responsible Tourism, showcasing how Brazil can lead a new way of traveling that values culture and preserves nature.

With renewed partnerships in the Southern Pantanal and the Amazon and a constantly evolving team, we are ready to offer experiences that go beyond traditional tourism, connecting people to Brazil in a genuine way. We reinforce our commitment to “Brazil with S” and Responsible Tourism, believing in the transformative power of these practices to protect our natural and cultural heritage.

Thank you for being part of this journey of learning, growth, and positive impact. Together, we continue connecting the world to an authentic and unforgettable Brazil.

Our Impact in Numbers

  • 1,189 travelers connected to Brazil through authentic experiences.
  • 363 local suppliers supported across 18 states, generating R$9,211,273 in services.
  • 58 destinations strengthened, promoting regional economies and income distribution.

Direct Impacts

  • Nature Conservation:
    Supported 24 experiences, generating R$1,082,280.76 for businesses located in ecosystems like the Amazon and Pantanal, aligned with responsible tourism practices.
  • Community-Based Tourism:
    Supported 6 experiences, generating R$44,289.51 for local communities.
  • Social Development:
    Supported 3 experiences, generating R$11,530 in revenue for social development projects (Favela Orgânica – Babilônia Community, RJ, Babilônia Cooperative – RJ, and Chapéu Mangueira Restaurant – Babilônia – RJ).
  • Afrotourism:
    Supported 4 experiences, generating R$25,077 and promoting Afro-Brazilian heritage.
  • Protected Areas:
    Facilitated 1,954 visits to 20 state and national parks, generating R$1,444,976.63.
  • Historical Heritage:
    Welcomed 620 tourists to 4 UNESCO-recognized destinations, generating R$727,792.19.

Internal Investments and Organizational Culture

Team:

  • 17 employees, with 76% under formal contracts.
  • Of the 17 permanent employees, 13 are women, and all leadership positions are held by women.
  • Invested R$825,176.00 in team restructuring, representing 7.3% of gross revenue.

Professional Development:
In 2023, invested R$13,277.60 in courses and training, with 100% of the team participating in at least one professional development course.

Our training and development initiatives include:
  • Language courses to improve international communication.
  • Technology and systems training to enhance technical skills.
  • Leadership and people management courses to foster a collaborative environment.
  • Self-care activities for work-life balance.
  • Professional growth lectures.
  • Field Trips and Inspections: Allocated R$51,312.90 for trips and inspections, allowing 94% of employees to visit at least one destination or experience offered in Brazil.
  • Promotions: In 2023, four team members were promoted, with three moving into leadership roles (coordinator, supervisor, and manager).
  • Gond Week: Organized three annual gatherings at our Curitiba headquarters, fostering integration, inspiration, and collective responsibility through lectures, workshops, and team meetings.
Sustainability in Action

  • Initiating partnerships with conservation projects in Brazilian biomes, allocating part of profits to support these initiatives.
  • Providing visitors with immersive experiences, such as talks and encounters, while structuring activities for maximum impact and accessibility.
  • Uniforms made from organic, biodegradable, and recycled cotton to promote responsible practices.

Engagement and Participation

  • Fairs and Events:
    Invested R$79,962.44 in events like ITB Berlin, WTM London, and Abav Rio de Janeiro.
  • Famtours:
    Invested R$121,293.56 in famtours, enabling international operators to experience Brazil firsthand.
  • International Clients:
    1,189 travelers from 29 countries, with highlights from Denmark, France, Germany, and the United States.

Commitments for 2024

  • Begin sustainability certification processes (Travelife, B-Corp, or ISO).
  • Expand Community-Based Tourism, Afrotourism, and biodiversity conservation projects.
  • Allocate profits to fire prevention initiatives in Brazilian biomes.
  • Engage clients and partners in social and environmental impact actions.

Together, we are building a tourism model that transforms people, communities, and Brazil. Our commitment is to continue promoting authentic experiences and positive impacts in the destinations where we operate.

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